Continuing with the previous post, I would reinforce the idea of FUN by giving and example of a whole campaign build around of fun, happiness and smiles. But also, it is an example of how make a good viral campaign because if people like your videos they would like to share them with their friends and the videos would “fly” around the internet without you realizing of it.
This campaign is a initiative of Volkswagen that started in 2009 and wants to show that by making thinks funnier we can change people’s behavior and make them do things good for the environment, for others… We can apply this theory in our on-line strategy by encouraging our fans to have fun with us.
Here we find 2 of the challenges that they presented:
- “Go up the stairs in a fun way” which is its most famous video of this campaing and it has currently reached almost 1,900,000 views on its official URL alone.
2. This is the second most popular video in their campaign and helped them to reinforce their environementally friendly image by promoting the idea of “Be clean!! We all can help the environment”.
The world’s deepest bin – The Fun Theory
Within this campaign Volkswagen also reinforces its image in its social corporate responsibility branch. The first to videos of the campaign weren’t related with VW products but now it is using this campaign to promote its products and its advances in their cars models. Here is an example:
Belt Car in Serbia – The Fun Theory
In addition to this particular campaign, Volkswagen have shown their inclination for “smiles, happiness and fun”. Here we have the 2012 campaign!
Smile!