Flash mobs have become a trend activity in many cities around the world. As it says in the wikipedia “Flash mob is a group of people who assemble suddenly in a place, perform an unusual and seemingly pointless act for a brief time, then disperse, often for the purposes of entertainment, satire, and artistic expression”.
It started in 2003 and thanks to all the social media platforms Flash mobs connect with million of people and attract more attendants that it would have been possible without those platforms. Moreover, it gets spread away fast through them and it has gained a lot of fast relevance thanks to that.
Sound of Music | Central Station Antwerp (Belgium)
The success of a Flashmob relies on its originality, attraction and on choosing the right place and the right time. It is not a vehicle for political purposes or for selling products but it has been used to promote companies anniversaries and celebrations. For example, the next video is an initiative of a spanish bank that was celebrating its 30th anniversary.
Beethoven Symphony – Banc Sabadell Barcelona
Social media platforms and the engaging of users have made possible to create this world wide movement.