Category Archives: Uncategorized

Flash mobs!

Flash mobs have become a trend activity in many cities around the world. As it says in the wikipedia “Flash mob is a group of people who assemble suddenly in a place, perform an unusual and seemingly pointless act for a … Continue reading

Posted in Uncategorized | Leave a comment

How to Use Hootsuite

If you want to enter into the social media network world you need to know how Hootsuite works. Hootsuite is a tool created 3 year ago that help us to be updated and monitorize the social profile of our business … Continue reading

Posted in Uncategorized | Leave a comment

The Fun Theory – let’s laugh

Continuing with the previous post, I would reinforce the idea of FUN by giving and example of a whole campaign build around of fun, happiness and smiles. But also, it is an example of how make a good viral campaign … Continue reading

Posted in Uncategorized | Leave a comment

Improve your Facebook performance :)

There are several tips that you should take into account when boosting your Facebook profile for your business.  Here I have detailed the main ones so you can start improving your profile. Talk about topics that are not strictly related … Continue reading

Posted in Uncategorized | Leave a comment

Capitalize your LinkedIn profile

Do you feel like this in Linked-IN? it doesn’t seems to work? it doesn’t bringyou jobs? no ones look at your profile? you are not member of any group and you don’t know why you should be a member LinkedIn … Continue reading

Posted in Uncategorized | Leave a comment

Positioning your brand in SEO

Brand positioning in SEO is crucial for brand awareness and drive traffic to companies’ web page.  Companies have historically created audience through TV adverts and advertisement campaigns, and more recently through online social networking services, blogs.  However, recent studies have … Continue reading

Posted in Uncategorized | Leave a comment

Evangelists: Who are them?

Studying in depth the topic initiated in the previous post I will talk about consumers’ evangelism. When the influencers become very active and influential, they are called evangelism users. Those users creates content and generates a lot of traffic within … Continue reading

Posted in Uncategorized | Leave a comment

Where do on-line users talk?

80% of internet users are enrolled in more than three social networks, and 40 percent reporting being active members of two. How usually users share information? Consumers are talking about brands and products in social networks and those conversations influence … Continue reading

Posted in Uncategorized | Leave a comment

Adapt social media strategy to the consumer journey

One of the sectors where Social Media has become a key factor for businesses to engage and build loyalty is the airline sector.  Not all the airlines agree in investing in social media and in taking care of the consumer … Continue reading

Posted in Uncategorized | Leave a comment

I’m to small to need Google Adwords

In the frame of e-marketing, businesses have very useful tools that can help them to promote their businesses by attracting new consumers, increasing sales, achieving more brand recognition…  To benefit from all this possibilities businesses need to well use the … Continue reading

Posted in Uncategorized | Leave a comment