{"id":68,"date":"2022-05-31T11:42:24","date_gmt":"2022-05-31T18:42:24","guid":{"rendered":"https:\/\/blogs.ubc.ca\/analyticsailab\/?page_id=68"},"modified":"2026-09-03T22:09:25","modified_gmt":"2026-09-04T05:09:25","slug":"projects","status":"publish","type":"page","link":"https:\/\/blogs.ubc.ca\/analyticsailab\/projects\/","title":{"rendered":"Grants \/ Projects"},"content":{"rendered":"

Our portfolio of sponsored research, supported by SSHRC, UBC, and industry partners including Samsung Electronics and Hyundai Motor Group, examines how AI and advanced analytics shape organizational strategy, productivity, innovation, and societal outcomes across business, healthcare, and digital platforms. We thank all the sponsors for their contributions!<\/span><\/p>\n

Active Projects<\/h3>\n

\"\"AI-Driven Precision Sleep Health using Clinical Data and Consumer Wearables<\/strong><\/p>\n

Sponsor: Samsung R&D Canada<\/a>, PI: Gene Moo Lee, Co-PIs: Min Hyung Ryu, Najib Ayas (Vancouver Coastal Health Authority), Researchers: Tina Afshar, Angela Kwon (Undisclosed amount; 2026\/08\/01-2027\/07\/31)<\/p>\n

\n

\"\"Awakening Precision Sleep Health: Integrating Genomics, Wearables, and Ethics through AI<\/strong><\/p>\n

Sponsor: NFRF<\/a>, PI: Min Hyung Ryu, Co-PIs: Gene Moo Lee, Najib Ayas, Collaborator: Matthew Moll, Amount: $250,000 CAD (2 years; 2026\/03\/31-2028\/03\/30)<\/p>\n

\n

\"\"<\/p>\n

AI, Data, and Health Strategy Consulting<\/strong><\/p>\n

Company: Samsung R&D Canada (SRCA)<\/a><\/p>\n

Consultant: Gene Moo Lee (11 months; 2026\/02~2026\/12)<\/p>\n

\n

\"\"<\/p>\n

Auditing the Black Box: How Client AI Adoption Transforms Audit Practice<\/strong><\/p>\n

Sponsor: NTU-Warwick Research Seed Grant, PI: Jaecheol Park, Pauline Wu, Collaborators: Gene Moo Lee, Rajesh Vijayaraghavan, Amount: SGD 25000 + GBP 14000 (1 year; 2026\/08\/01-2027\/07\/31)<\/p>\n

\n

\"\"Biopharma Firm’s AI Capability and Clinical Trials<\/strong><\/p>\n

Sponsor: UBC Sauder School of Business, PI: Gene Moo Lee, RA: Angela Kwon, Edward Jung, Amount: $2,500 CAD (1 year; 2025\/08\/01~2026\/07\/31)<\/p>\n

\n

\"\"<\/p>\n

The Impact of Generative AI on the Creator Economy<\/strong><\/p>\n

Sponsor: SSHRC Insight Grants<\/a>, PI: Mi Zhou, Co-Applicant: Gene Moo Lee, RA: Xiaoke Zhang, Amount: $88,561 CAD (36 months: 2024\/06\/01-2027\/05\/31)<\/p>\n

\n

Proposals under Review\/Preparation<\/h3>\n

\"\"<\/p>\n

AI and Pharmaceutical Innovation: Evidence from Drug Development Pipelines, Workforce Restructuring, and Clinical Trial Geographies<\/strong><\/p>\n

Sponsor: SSHRC Insight Grants<\/a>, PI: Gene Moo Lee, Co-Applicant: Min Hyung Ryu, Collaborator: Jaecheol Park, Amount: $122,502 (3 years)<\/p>\n

\n

\"\"<\/p>\n

AI-Driven Skin Diagnosis Using Deep Learning and Consumer Camera Imagery<\/strong><\/p>\n

Sponsor: Chavron<\/a>, PI: Gene Moo Lee, Manager: Sang Man Lee, Amount: $100,000 CAD (1 year)<\/p>\n

\n

\"\"<\/p>\n

How AI Adoption Types Shape Audit Fees and Quality<\/strong><\/p>\n

Sponsor: SSHRC Insight Grants<\/a>, PI: Rajesh Vijayaraghavan, Co-Applicant: Gene Moo Lee, Collaborators: Pauline Wu, Jaecheol Park<\/p>\n

 <\/p>\n

\n

\"\"Human-AI Collaboration in Software Development: A Scientific Validation of Performance through Embedding-Based Knowledge Transformation Metrics<\/strong><\/p>\n

Sponsor: National Research Foundation of Korea, PI: Wooje Cho, Co-PIs: Kyootae Lee, Gene Moo Lee<\/p>\n

\n

Completed Projects<\/h3>\n

\"\"<\/p>\n

Exploration and Development of AI Techniques for Efficient Identity Management of UBC IT Systems<\/strong><\/p>\n

Sponsor: UBC IT<\/a>, Manager: Marcela Hernandez, PI: Gene Moo Lee, RAs: Chion Kim, Pranav Mehta, Amount: $61,176 CAD (11 months; 2025\/09\/01~2026\/07\/31)<\/p>\n

\n

\"\"Advancing Generative AI-based Framework to Improve Design Process Productivity<\/strong><\/p>\n

Sponsor: Hyundai Motor Group<\/a>, PI: Gene Moo Lee, Manager: Jihui Choi, Co-PI: Mi Zhou, RAs: Xiaoke Zhang, Angela Kwon, Jeffrey Sun, Amount: $68,181.70 USD (9 months; 2025\/07\/17~2026\/06\/28)<\/p>\n

\n

\"\"<\/p>\n

Exploratory Research on AI Transformation in B2B Markets<\/strong><\/p>\n

Sponsor: Samsung R&D Canada (SRCA)<\/a>, PI: Gene Moo Lee, Managers: Sungoh Hwang, Alvin Chan, RA: Angela Kwon, Amount: $79,030 CAD (1 year; 2025\/05\/30-2026\/06\/16)<\/p>\n

\n

\"\"<\/p>\n

AI Strategy Consulting<\/strong><\/p>\n

Company: Samsung R&D Canada (SRCA)<\/p>\n

Consultant: Gene Moo Lee (10 months; 2025\/03~2025\/12)<\/p>\n

\n

\"\"News Quality vs. Promptness: Investigating Large Language Models\u2019 Impact on Modern Journalism<\/strong><\/p>\n

API Sponsor: Muhayu<\/a>, PI: Gene Moo Lee, Co-PIs: Myunghwan Lee, Mi Zhou, RA: Xiaoke Zhang (8 months; 2025\/05-2025\/12)<\/p>\n

\n

\"\"Unpacking the AI Blackbox:\u202f The Impact of AI Strategies on Firm Performance with a Dual Lens on Product and Process Orientation<\/strong><\/p>\n

Sponsor: UBC Sauder School of Business, PI: Gene Moo Lee, RA: Jaecheol Park, Amount: $5,000 CAD (1 year; 2024\/08\/01~2025\/07\/31)<\/p>\n

\n

\"\"<\/p>\n

Robots Serve Humans? Understanding the Economic and Societal Impacts of AI Robots in the Service Industry<\/strong><\/p>\n

Sponsor: SSHRC Insight Development Grant<\/a>, PI: Gene Moo Lee, RA: Myunghwan Lee, Amount: $49,440 CAD (3 years; 2022\/06\/01-2025\/05\/31)<\/p>\n

\n

\"\"<\/p>\n

Estimating the Economic Value of Mobile Device Management on Firm Performance<\/strong><\/p>\n

Sponsor: Samsung R&D Canada (SRCA)<\/a>, PI: Gene Moo Lee, Manager: Sungoh Hwang, RA: Jaecheol Park, Amount: $91,224 CAD (Period: 13 months; 2023\/09\/28-2024\/10\/31)<\/p>\n

\n

\"\"Generative AI-based Framework to Improve Design Process Productivity<\/strong><\/p>\n

Sponsor: Kia \/ Hyundai NGV<\/a>, PI: Gene Moo Lee, Manager: Voho Seo, Co-PI: Mi Zhou, RA: Xiaoke Zhang, Amount: $78,283 CAD (Period: 9 months; 2024\/02\/08~2024\/10\/31)<\/p>\n

\n

\"\"Mobile Resilience: The Effect of Mobile Device Management on Firm Performance against Major Shocks<\/strong><\/p>\n

Sponsor: UBC Sauder School of Business, PI: Gene Moo Lee, RA: Jaecheol Park, Amount: $6,000 CAD (1 year; 2023\/08\/01~2024\/07\/31)<\/p>\n

\n

\"\"<\/p>\n

R&D Collaboration Exploration for AI-Based Personalized Healthcare Solution<\/strong><\/p>\n

Sponsor: Korea Institute for Advancement of Technology (KIAT, \ud55c\uad6d\uc0b0\uc5c5\uae30\uc220\uc9c4\ud765\uc6d0)<\/a>, PI: Gene Moo Lee, Manager: Kwangtae Kim (AlgoCare \/ \uc54c\uace0\ucf00\uc5b4<\/a>), RA: Myunghwan Lee, Amount: $48,663 CAD (7 months; 2023\/06-2023\/12)<\/p>\n

\n

\"\"How Does AI-Generated Voice Affect Online Content Creation? Evidence from TikTok<\/strong><\/p>\n

API Sponsor: Ensemble Data<\/a>, PIs: Gene Moo Lee, Mi Zhou, RA: Xiaoke Zhang (2 years; 2022-2023)<\/p>\n

\n

\"\"<\/p>\n

AI Capability or AI Washing? Analyzing the Impacts of Stated AI Strategies and AI Executions<\/strong><\/p>\n

Sponsor: UBC Sauder School of Business, PI: Gene Moo Lee, RA: Myunghwan Lee, Amount: $6,500 CAD (1 year; 2022\/08\/01~2023\/07\/31)<\/p>\n

\n

\"\"<\/p>\n

Data Analytics Consulting<\/strong><\/p>\n

Company: Samsung R&D Canada (SRCA)<\/p>\n

Consultant: Gene Moo Lee (1 year; 2022\/06~2023\/06)<\/p>\n

\n

\"\" AI and Analytics Frameworks for Global Inter-Firm Value Network Construction<\/strong><\/p>\n

Sponsor: Korea Institute of Science and Technology Information (\ud55c\uad6d\uacfc\ud559\uae30\uc220\uc815\ubcf4\uc5f0\uad6c\uc6d0, KISTI), PI: Gene Moo Lee, RA: Myunghwan Lee, Manager: Jinny Seo (KISTI), Amount: $80,000 CAD (1 year; 2020\/12\/16 – 2022\/07\/31)<\/p>\n

\n

\"\"Robots Serve Humans: Does AI Robot Adoption Enhance Operational Efficiency and Customer Experience?<\/strong><\/p>\n

Sponsor: UBC Sauder School of Business, PI: Gene Moo Lee, RA: Myunghwan Lee, Amount: $7,800 CAD (1 year; 2021\/08\/01~2022\/07\/31)<\/p>\n

\n

\"\"<\/p>\n

Combating Fake Reviews <\/strong><\/p>\n

Sponsor: SSHRC Insight Development Grant, PI: Arslan Aziz, Collaborator: Gene Moo Lee, RA: Jaecheol Park, Amount: $53,672 CAD (3 years; 2020\/06\/01-2023\/05\/31)<\/p>\n

\n

\"\"<\/p>\n

Predicting Litigation Risk via Machine Learning<\/strong><\/p>\n

Sponsor: SSHRC Insight Development Grant, PI: Gene Moo Lee, Collaborator: Xin Zheng, RA: Raymond Situ, Amount: $55,736 CAD (4 years; 2019\/06\/01-2023\/05\/31)<\/p>\n

\n

\"\"Data Technical Mentorship<\/strong><\/p>\n

Company: Canada Energy Regulator<\/p>\n

Consultant: Gene Moo Lee (1.5 years; August 2020 – March 2022)<\/p>\n

\n

\"\"Targeting Pre-Roll Ads using Video Analytics with Deep Learning<\/strong><\/p>\n

Sponsor: UBC Sauder School of Business, PI: Gene Moo Lee, RA: Raymond Situ, Amount: $5,000 CAD (1 year; 2020\/08\/01~2021\/07\/31)<\/p>\n

 <\/p>\n

\n

\"\"Data Science Expert Witness<\/strong><\/p>\n

Company: Technical Safety BC<\/p>\n

Consultant: Gene Moo Lee (8 months; July 2021 – Feb 2022)<\/p>\n

\n

\"\"<\/p>\n

Opportunity Structure: Strategic Posture Identification and Positioning of IPO<\/strong><\/p>\n

Sponsor: UBC Sauder School of Business, PI: Gene Moo Lee, RA: Myunghwan Lee, Amount: $6,000 CAD (1 year; 2019\/08\/01~2020\/07\/31)<\/p>\n

\n

\"\"Establishing a Cloud-based Learning Resource for Business Analytics<\/strong><\/p>\n

Sponsor: UBC Teaching and Learning Enhancement Fund, PI: Harish Krishnan, Co-Applicants: Gene Moo Lee, etc., Amount: $45,246 CAD (1 year; 2020\/04\/01~2021\/03\/31)<\/p>\n

\n

\"\"<\/p>\n

SaTC: Core: Small: Information Disclosure and Security Policy Design: A Large-Scale Randomization Experiment in the Trans-Pacific Region<\/strong><\/p>\n

Sponsor: U.S. National Science Foundation, PI: Andrew Whinston, Co-PIs: Gene Moo Lee, Shu He, Amount: $422,227 USD (3 years; 2017\/08\/01~2020\/07\/31)<\/p>\n

\n

\"\"Data Science Technical Mentorship<\/strong><\/p>\n

Company: National Energy Board<\/p>\n

Consultant: Gene Moo Lee (7 months; 2019\/09~2020\/03)<\/p>\n

\n

\"\"<\/p>\n

Developing Big Data Analytics Framework for Industry Intelligence<\/strong><\/p>\n

Sponsor: UBC Hampton Fund, PI: Gene Moo Lee, Amount: $10,000 CAD (2 years; 2017\/09\/01~2019\/08\/31)<\/p>\n

 <\/p>\n

\n

\"\"<\/p>\n

Online Labor Market Efficiency and Algorithmic Recommendations<\/strong><\/p>\n

Sponsor: UBC CIDE Small Grants for Innovative Data, PI: Gene Moo Lee, Co-PI: Sam Hwang, Amount: $19,200 CAD (1 year; 2018\/07\/01~2019\/06\/30)<\/p>\n

\n

\"\"Research Consulting<\/strong><\/p>\n

Company: California State University<\/p>\n

Consultant: Gene Moo Lee (7 months; 2019\/09~2020\/03)<\/p>\n

\n

\"\"<\/p>\n

Research on Data Valuation for New Analytics Model Development<\/strong><\/p>\n

Sponsor: Korea Institute of Science and Technology Information (KISTI, \ud55c\uad6d\uacfc\ud559\uae30\uc220\uc815\ubcf4\uc5f0\uad6c\uc6d0), PI: Gene Moo Lee, RA: Myunghwan Lee, Amount: $59,000 CAD (6 months; 2018\/05~2018\/10)<\/p>\n

\n

\"\"Developing Cyber Risk Assessment Framework for Cyber Insurance: A Big Data Approach<\/strong><\/p>\n

Sponsor: Korea Insurance Research Institute (KIRI; \ubcf4\ud5d8\uc5f0\uad6c\uc6d0), PI: Gene Moo Lee, RA: Austin Cho, Amount: $12,107 CAD (4 months; 2018\/03~2018\/07)<\/p>\n

\n

\"\"The Impact of Monetary Policy on Firms\u2019 Operation: A Lexical Analysis on Firms\u2019 10-K Annual Reports<\/strong><\/p>\n

Sponsor: University of Texas at Arlington, PI: C. Y. Choi, Co-PI: Gene Moo Lee, Amount: $5,000 USD (10 months; 2018\/03\/19~2018\/12\/31)<\/p>\n

\n

\"\"<\/p>\n

Development of Big Data Analytics-based Methodology for U.S. Industry Intelligence using Public Data<\/strong><\/p>\n

Sponsor: Korea Institute of Science and Technology Information (KISTI, \ud55c\uad6d\uacfc\ud559\uae30\uc220\uc815\ubcf4\uc5f0\uad6c\uc6d0), PI: Gene Moo Lee, RA: Yash Nigam, Amount: $66,843 USD (6 months; 2017\/02\/01~2017\/08\/31)<\/p>\n

\n

\"\"A Pan-Asian Field Study of Corporate Awareness to Information Security and Preparedness Against Cybercrimes<\/strong><\/p>\n

Sponsor: Public Policy Research Funding, The Government of Hong Kong, PI: Alvin C. M. Leung, Co-PIs: Andrew Whinston, Gene Moo Lee, Amount: $655,500 HKD (2 years; 2016-2017)<\/p>\n

\n

\"\"Analyzing the Spillover Effects of User-Generated Reviews on Purchases<\/strong><\/p>\n

Data Sponsor: Wharton Customer Analytics Initiative, PIs: Young Kwark, Gene Moo Lee, Paul Pavlou, Liangfei Qiu (1 year; 2015-2016)<\/p>\n

\n

\"\"Matching Mobile Applications for Cross Promotion<\/strong><\/p>\n

Data Sponsor: IGAWorks (\uc544\uc774\uc9c0\uc5d0\uc774\uc6cd\uc2a4)<\/a>, PIs: Gene Moo Lee, Joowon Lee, Andrew Whinston (1 year; 2014)<\/p>\n

 <\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Our portfolio of sponsored research, supported by SSHRC, UBC, and industry partners including Samsung Electronics and Hyundai Motor Group, examines how AI and advanced analytics shape organizational strategy, productivity, innovation, and societal outcomes across business, healthcare, and digital platforms. We thank all the sponsors for their contributions! Active Projects AI-Driven Precision Sleep Health using Clinical […]<\/p>\n","protected":false},"author":51140,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-68","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/analyticsailab\/wp-json\/wp\/v2\/pages\/68","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/analyticsailab\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/analyticsailab\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/analyticsailab\/wp-json\/wp\/v2\/users\/51140"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/analyticsailab\/wp-json\/wp\/v2\/comments?post=68"}],"version-history":[{"count":187,"href":"https:\/\/blogs.ubc.ca\/analyticsailab\/wp-json\/wp\/v2\/pages\/68\/revisions"}],"predecessor-version":[{"id":1710,"href":"https:\/\/blogs.ubc.ca\/analyticsailab\/wp-json\/wp\/v2\/pages\/68\/revisions\/1710"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/analyticsailab\/wp-json\/wp\/v2\/media?parent=68"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}