Sweden’s IKEA Group agreed to buy a 46-megawatt wind farm in Southern Alberta from Mainstream Renewable Power Ltd., deepening the furniture maker’s push into renewable energy. Mainstream, which has begun construction on the $90-million project, will operate and maintain the wind farm after it’s complete in the second half of the next year. I intend to look into Sauderite Mina Willett’s Blog from a different perspective. Although I agree that becoming sustainable will boosts the company’s credibility in terms of sustainability adds to IKEAs value proposition. As this act will push products to be low-carbon based, reducing energy and operating costs and pass those benefits on the customers offering high quality hoe furnished goods at relatively low prices. On the other hand, IKEA’s low-cost, assembly type, to go furniture ethic will certainly be pushed into the right direction with the proposal to go green and become sustainable as I feel that though development of more sustainable business practices, efficiency in operations will increase. With better use and conservation of resources, operations will be streamlined and costs will decrease. At the same time being sustainable will allow IKEA to enhance their brand name and increase their competitive advantage in the market.

Mina Willett’s blog: https://blogs.ubc.ca/minawillett/2013/11/14/ikea-buys-a-wind-farm/