https://secure.globeadvisor.com/servlet/ArticleNews/story/gam/20131023/RBBELLADSPRINTATL

Wednesday, October 23, 2013

SUSAN KRASHINSKY

On November 16th Bell plans to launch its new management information system. Bell announced that they are collecting vital information to convey relevant ads to their users and consumers and stated that information technology will improve services and heighten protection against scams and fraud. The type of information that Bell plans to collect include, usage of applications, calling patterns, internet usage and activity and search patterns. Furthermore, the telecommunications company will also assemble information of one’s personal information, such as devices used, location services, payment methods and so on.

After gathering all of these data, Bell must be cautious when implementing such strategies while interpreting and analyzing consumer’s data. Data integration is an issue that all firms must be aware of as companies that revolves around information systems, discover that it is often difficult to analyze almost all of the data correctly and appropriately. Potentially information can be a commanding and dominant tool in the development of an organizations’ business. However, it is not very useful when not managed by the right people. Therefore, I feel that communication between managers and Informations department must be organized and strong. Bell’s announcement raised some concern as customers are worried about their privacy.