This article exemplifies what the regular passionate business know-how person knows about Blackberry’s down-turn in the economy, but this also brought about a fascinating point. Among all the other declining facts and statistics in Blackberry’s accounts we have seen a 50 percent drop in sales and about 1 billion dollar loss. On the other hand, Blackberry have managed to increase their utilization of servers by 32%. If Blackberry focus and develop on its security software and network facilities, they may be just able to survive. With Apple and Android as their main competitors, Blackberry would need to expand their line of products and start to expand their vision and create a smart-phone that would be able to compete with the other big players in the smart-phone market. The article states that Blackberry needs to redevelop their chain of ideas and become more like a “software shop that caters to all” for the to survive. I feel that Blackberry would need to change its current business model and somehow, regain the competitive edge and become a major competitor and player in the market once more.
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