Online adults: the new social media target

The number of social networking site users continues to grow
from the last years, reflecting that 72% of online US adults are using any of
the social media sites available online.
According to this survey when they started asking about social media in
2005 only 8% of online adults mentioned that they have used social media. 

Over the years we have seen an impressive change in adults´behaviour who are commited and well prepared to be part of the social media world.  Nowadays, if you want to be part of certain specific social media circles or societies you have to be aware on how to use social networking sites and also is an important activity for internet users in order to be informed in terms of social and professional issues.

Social networking has become extremely popular among older adults.   As we can see from the survey 6 out of 10 internet users ages 50-64 are social networking site users considering that 43% of these adults are 65 years old and older.  By comparing these numbers with the past, we can realize how the adults´ behavior is moving towards a more technology profile in order to keep updated in their jobs and to avoid being replaced for the new generations which are experts and active users in every social networking site.

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