Vision Critical is an online market research company that exploded over the past 10 years, making it one of the top tech/market research company’s in Canada, and even the world. My brother-in-law founded the company due to the hole he saw in the market for market-research, and not the annoying telephone calls at dinner time kind of market research, the innovative kind. After reading the article I saw a link between his company and how they  indeed do focus on Social responsibility (and of course the company’s bottom line too). Being a “social entrepreneur” and a conventional capitalist entrepreneur do have their differences, however I see how a large company such as Vision Critical which has over 500 employees around the world, still stays involved within the community, and is consistent with their work. Large organizations should have the conscious to be involved within society to benefit others, such as Vision Critical does with Children’s Hospital and Variety. It is important to stay on top of the market as well, but equally as important to be socially responsible.

http://www.visioncritical.com/

A quote from the article:

”

Social entrepreneurs look for
a long-term social return on investment. Social
entrepreneurs want more than a quick hit; they
want to create lasting improvements. They think
about sustaining the impact."