{"id":35,"date":"2010-11-13T15:21:01","date_gmt":"2010-11-13T23:21:01","guid":{"rendered":"https:\/\/blogs.ubc.ca\/andreab\/?p=35"},"modified":"2010-11-13T15:21:01","modified_gmt":"2010-11-13T23:21:01","slug":"package-package-package-2","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/andreab\/2010\/11\/13\/package-package-package-2\/","title":{"rendered":"Package! Package! Package!"},"content":{"rendered":"

I recently bought a perfume in a Department Store. I just grabbed it because the package was really pretty, so I got a curious on the product. Once the lady in the counter showed me the perfume and let me smell it I really liked it. All the smells it had were great that I decided to buy it. However I wouldn\u2019t have purchased this perfume if I hadn\u2019t been attracted to the package. I realized that the package was the first thing that attracted my attention, if it wouldn\u2019t have been for this I might never have purchased this perfume because I didn\u2019t really have any other information of it.<\/p>\n

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\u00a0<\/p>\n

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My point is, I believe that the package represents a lot to the image of the product! Packages must grab the customers\u2019 attention, in my case the beautiful package of the perfume said \u201cbuy me\u201d. I personally believe that companies should not only rely on their brand, because if they create a new product but their package is not that attractive, then customers might not be too optimistic to buy it.<\/p>\n

However packages must also be friendly and also create value to the customer. While I was reading the book I saw what Chips Ahoy did and found it pretty interesting! Their package is attr\"\"active, BUT it also has a sealed package for the cookies to keep them fresh. I believe this new way of trying to provide higher quality to the consumer is really great. You can also take a look at other products that have great packages and create more value to the costumer, Chips Ahoy is not the only one.<\/p>\n","protected":false},"excerpt":{"rendered":"

I recently bought a perfume in a Department Store. I just grabbed it because the package was really pretty, so I got a curious on the product. Once the lady in the counter showed me the perfume and let me smell it I really liked it. All the smells it had were great that I […]<\/p>\n","protected":false},"author":4040,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-35","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/andreab\/wp-json\/wp\/v2\/posts\/35","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/andreab\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/andreab\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/andreab\/wp-json\/wp\/v2\/users\/4040"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/andreab\/wp-json\/wp\/v2\/comments?post=35"}],"version-history":[{"count":2,"href":"https:\/\/blogs.ubc.ca\/andreab\/wp-json\/wp\/v2\/posts\/35\/revisions"}],"predecessor-version":[{"id":37,"href":"https:\/\/blogs.ubc.ca\/andreab\/wp-json\/wp\/v2\/posts\/35\/revisions\/37"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/andreab\/wp-json\/wp\/v2\/media?parent=35"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/andreab\/wp-json\/wp\/v2\/categories?post=35"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/andreab\/wp-json\/wp\/v2\/tags?post=35"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}