With the growing trend of healthy living, many consumers are focused on healthier foods and physical activities. But as we all know, healthy foods cost more than their cheaper alternatives. This could be quite difficult for those who live on a budget and cant afford to go healthy, forcing them to make a decision between good food or food that’s good for you.
Wal-Mart, one US’ biggest retailers, has decided to take advantage of the current opportunity and go on a strategic health kick. From a consumer’s perspective Wal-Mart seems to be focused on convenience, low prices and exceptional customer service, with its in-store greeters and one stop shopping but nowadays what store doesn’t. Wal-Mart need to differentiate itself a little better, which is why in my opinion the idea of healthier options is pretty genius considering they are very little stores that offer healthy foods at lower prices.
“No family should have to choose between food that is healthier for them and food they can afford,” as said by Bill Simon, president and CEO of Wal-Mart’s U.S. division.
Wal-Mart plans to promote a healthier and less expensive food options within their stores. But what about location? Being fairly large it would be difficult to Wal-Mart to locate itself in a convenient area for all. Well, Wal-Mart has thought of that and decided to take advantage of the opportunity and open up stores in poor areas that don’t have grocery stores. Wal-Mart’s move to healthier options could potentially have a huge effect on its customers and competitors.