For those of you who haven’t seen or heard about the Blenz Red Band yet, it is an optional red banner you can add to your cup of Blenz to mark yourself being single. Since February is love month, Blenz discovered the need and desire for singles to meet each other and go on a date, as it is quite difficult to meet people here in Vancouver! Thus, the Blenz Red Band was launched to provide an opportunity for the singles market to set up a date, fall in love, and share a romantic love story with everyone.
I think this idea is good; the red band feature provides the benefit of singles to meet other singles at a coffee shop during the day, as opposed to lounges at night. Their budget shouldn’t be too costly, since most of the ads are done through Twitter and Facebook. In addition, they have many sponsors, so it’s a good investment. Consumers can possibly gain a lifetime experience and meet their soulmate through this February promotion. On a personal note, however, the red band wouldn’t work for me because I’m not interested in individuals who’s first motive to meet me is for a potential date. (I’m more conservative and like to go with the flow.) I believe this band will work, but the question is, will it work on majority of the singles market out there? Will individuals be embarrassed to tell the world they are single? To meet the conservative singles market, Blenz may want to place less emphasis on the “dating” part of the campaign, and maybe introduce “creating friendships” for a band that lasts all year round, rather than just February. But considering their budget relative to the great meaning of the band, I believe Blenz will gain something out of this no matter what.