Recently it was my friend’s birthday and I was planning a dinner for him. However, since more people decided to come and I couldn’t change my reservation (because the restaurant couldn’t accommodate all of us that night), I had to find another restaurant. I called other places like The Keg in Yaletown, Italian Kitchen, Earls, and Moxie’s – where I was finally able to make a reservation.
I was planning to get my friend a gift card from the restaurant and expected them to offer it since almost all well-established restaurants do as a marketing and business strategy. With their company’s gift card, consumers are “forced” to go to their restaurant and provide business for them. So why wouldn’t a company offer gift cards? I was searching online to see if I could get the card beforehand, so that I didn’t have to purchase it at the restaurant in front of the birthday boy. That’s when I discovered Moxie’s customizable gift card!
The first step in customization is to add an image from your computer to put onto the card. There’s a photo editor bar on the bottom where you can edit your image until it fits just right. In addition, there are three different banners you can choose from, each with a different layout that includes the name and logo of the restaurant. You can also add text to your card – for example, “Happy Birthday.” The card will be shipped to you charging a $3.99 processing fee.
The card adds value to customers because of the personalization. But in my opinion, a $3.99 processing fee is too much – I would rather credit an extra $3.99 onto my gift card then to get it personalized, so I ended up purchasing it at Moxie’s instead.
