Rogers Media in affiliation with Next Issue Canada is now “bundling,” together more than 100 different magazines from the United States as well as Canada, in a digitized on-line form. All of the on-line release of magazines will be available to all monthly subscribers of the “Next Issue Canada,” application.

The launch of this new medium by Rogers Media affiliate, Next Issue Canada, will allow for lower production costs, due to the

 downloadable nature of products as well as a large base of consumers, produced by the low monthly subscription fees. The service will provide digital monthly magazine issues for $9.99, a fraction of the cost of the same number of printed magazines. While by-products of the new digitalization include a broadened consumer segment as well as, more completive pricing, consequences such as new and increased competition also arise.

By moving into this spectrum of media, Next Issue Canada will become direct competitors with Netflix and other digital media sources. In conclusion, the lower subscription fees, created by lower publisher cost, will broaden the consumer segment as well as enlarge the already existing consumer base, but it will also expose the company to a new competitor, thus risking market exposure and ultimately revenue.

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