Within the past few years, many vehicle sharing and renting companies have emerged all through large cities in the world. Companies such as Car2Go and Zipcar have provided a value proposition that positively impacts both individuals and society as a whole. As discussed in class, the creation of this simultaneous benefit on both an individual and communal is referred to as shared value.

Both transportation companies has allowed its consumers a quick, cost efficient and very reliable method of passage, while concurrently reducing the amount of airborne pollutants displaced into the atmosphere, through the use of fuel efficient vehicles. A sustainable advantage is formed by the utilization of a shared value. This advantage has allowed both companies to generate profit and even develop and grow as time has passed.  For example, places such as the University of British Columbia have implemented the use of Car2Go stations on its premises in order to provide more accessible and environmentally friendly transportation. In closing, Car2Go and Zipcar are tried and true examples of companies that have used a socially and personally targeted value proposition in order to produce a competitive advantage and become profitable, while increasing the benefit of society as a whole.

Article available at:

http://www.entrepreneur.com/article/229712

Image available at:

http://operationsroom.files.wordpress.com/2013/01/zipcar.jpg

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