As you have seen I have a well known passion for photography and that has led me to pursue the use of techniques of postprocessing quite frequently. One I found particularly interesting is the Tilt-Shift technique. Originally achieved optically through lenses that had the possiblility to rotate on the vertical axis, it is now easy to emulate on the most basic of postprocessing software1. The effect resulting in making everything on the picture look miniature.
All I have just mentioned came all back to me while looking at Andrea Wong’s last blog post where she mentioned the technique was used in Disneyland’s advertising. So I did some research and found out, on a post in AdFreak blog, that this has been a quite popular trend in advertisement. Of course the original procedure applies only to still pictures as used quite wisely by car manufacturers (Mazda and Land Rover) and toy stores (Toys’R’Us):
The miniature effect makes everything look like a toy