Today was busy. Classes, meetings with teammates, cooking dinner,… and then now. I was just browsing through dozens of classmate’s posts to get some inspiration and then it hit me. It was a firm commented on class, it was the focus of our team assignment and I had just read some piece of information about it on a blog. It’s Starbucks.
I can’t even summarize why this company is such a great subject for marketing in this short entry so I’ll narrow it down to a topic you wouldn’t readily associate it with: Technology. The starting point was the article about phone payments but as I searched deeper into the firm’s blog I found this other topic.