Globalisation has reached a point where all the most important cities in the world are starting to look suprisingly alike. Of course you can’t copy the Tour Eiffel, oh wait! The japanese did just to prove that a taller one could be built (it’s just 8’6 meters, but it IS higher). Jokes apart, you can’t really copy the Tour Eiffel AND Notre-Dame AND the Seine. The commercial neighbourhoods, however, are really converging to clones of each other. Barcelona used to have the biggest widest variety of small stores downtown, but with increasing price competence and soaring rent rates nowadays you can only find big firms such as H&M or Zara.
Most of those stores belong to the Inditex Group. According to the website those stores are: “Zara, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe; boasting 4.907 stores in 77 countries.” I don’t have enough space nor interest and knowledge to analise the whole firm, but I wanted to introduce the environment of the flagship chain store: Zara.
