Categories
Food Technology

Smile!

This week I will follow on the subject I talked about in my last post: cameras. Since its invention and access to the main public, cameras have evolved in many ways and directions. Once the technological advances allowed it, products focused in different market sectors started to appear. I got  the idea for this post in this video of Malcom Gladwell I saw a year ago on the great site TED.com (I really recommend it, and this one particular lecture is an example of how in marketing it is easy to explain concepts in a different but effective way).

Categories
Clothing Technology

“Retro” is the new “New”

I recently browsed through some old pictures my grandma has stored in a shoe box. Everyone kept telling me how much I look like my father in his 20’s, but I couldn’t help but notice the similarities were not only in the obvious consequences of parenthood but also in the clothes and accessories.

I recently bought an Olympus E-PL1 camera, my very first one (at least the first one I chose and payed for entirely), and many factors came into the decision of buying this particular model and brand. I know you must be thinking what does this have to do with the previous paragraph, but please bear with me until the end. First of all, I had good previous experience with the brand, both my father and uncle have Oly DSLR’s and my sister has a compact. They are reliable, have good lenses (we are talking about real photography so forget about megapixels) and give the best for the buck. The competition paled in comparison: Sony (NEX Series) doesn’t know the first thing about lenses and Panasonic (DMC-G Series) built a similar camera with lenses fully compatible. Nikon and Canon didn’t even bother with this sub-market. So look at them both:

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