This week I will follow on the subject I talked about in my last post: cameras. Since its invention and access to the main public, cameras have evolved in many ways and directions. Once the technological advances allowed it, products focused in different market sectors started to appear. I got the idea for this post in this video of Malcom Gladwell I saw a year ago on the great site TED.com (I really recommend it, and this one particular lecture is an example of how in marketing it is easy to explain concepts in a different but effective way).
