The billion-dollar oil and energy company, Enbridge, has faced its fair share of negative publicity over the years. It has had an inability to safeguard oil and prevent spills from occurring. For example in 2007, a pipeline in Wisconsin cracked, spilling over 50,000 barrels of oil on a farmland. It appears to the public that this company may be run by arrogant leaders who lack ethics and have little concern for the surroundings that these pipelines are built in. In the past, Enbridge failed Freedmen’s Stakeholder Theory on many accounts. With regards to this spill, Enbridge alienated the community and the environment; therefor, it could be said that they were a company whose future was uncertain, possibly in decline.

With regards to Enbridge’s new plan, which will move bitumen oil from Alberta to BC and out to international markets, they have taken a more ethical approach in dealing with Canada’s citizen. This time, Enbridge is attempting to maximize profits for its shareholders, while remaining decency in the country and community by thoroughly explaining there safety procedures and negotiating with First Nations and the Northern Communities.

http://www.enbridge.com

http://www.pembina.org/blog/639