{"id":58,"date":"2009-11-09T17:04:57","date_gmt":"2009-11-09T20:34:57","guid":{"rendered":"https:\/\/blogs.ubc.ca\/andrewli\/?p=58"},"modified":"2009-11-09T17:04:57","modified_gmt":"2009-11-09T20:34:57","slug":"ever-feel-like-youre-bombarded-with-promotional-material","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/andrewli\/2009\/11\/09\/ever-feel-like-youre-bombarded-with-promotional-material\/","title":{"rendered":"Ever Feel Like You’re Bombarded with Promotional Material?"},"content":{"rendered":"

There are so many great things happening on this campus, in our communities, in our city, and in the rest of the world. Companies spend a great deal of money on advertising\/marketing their products\/companies\/brand all the time (The average Fortune 500 company spends $40 million on SEO, Search Engine Optimization, everyday, Article here<\/a>).<\/p>\n

But on our precious school campus, we find a lot of it everywhere. Different clubs do different things. Some like to use chalk to get their message out. Almost every group uses FB<\/strong>. Tweets are shot here and there. Amazing <\/strong>numbers of posters are, well, posted everywhere. Flyers\/Postcards are passed and dropped on the floor every other second.\u00a0 Being involved in a variety number of student organizations, I must say that i’m guilty of mass promotion as well through various means.<\/p>\n

At what point do you feel like it’s too much, if ever? Does it ever get so overwhelming that it turns you off? Becomes unappealing?<\/p>\n

To me, it seems like all marketing efforts on this campus go with either a quantity<\/strong> or quality<\/strong> approach, not often a solid balance of both. You have the occasional really innovative promotional act that makes people go WOW. And then you have the event that’s everywhere. Washrooms, flyers in your hands, booths, posters, people who dress up in costumes.<\/p>\n

What do you find to be effective for grabbing your interest and convincing you to attend whatever event\/activity that they’re promoting? What’s the turning point? <\/strong>Thoughts?<\/p>\n","protected":false},"excerpt":{"rendered":"

There are so many great things happening on this campus, in our communities, in our city, and in the rest of the world. Companies spend a great deal of money on advertising\/marketing their products\/companies\/brand all the time (The average Fortune 500 company spends $40 million on SEO, Search Engine Optimization, everyday, Article here). But on […]<\/p>\n","protected":false},"author":186,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-58","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/andrewli\/wp-json\/wp\/v2\/posts\/58","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/andrewli\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/andrewli\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/andrewli\/wp-json\/wp\/v2\/users\/186"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/andrewli\/wp-json\/wp\/v2\/comments?post=58"}],"version-history":[{"count":2,"href":"https:\/\/blogs.ubc.ca\/andrewli\/wp-json\/wp\/v2\/posts\/58\/revisions"}],"predecessor-version":[{"id":60,"href":"https:\/\/blogs.ubc.ca\/andrewli\/wp-json\/wp\/v2\/posts\/58\/revisions\/60"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/andrewli\/wp-json\/wp\/v2\/media?parent=58"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/andrewli\/wp-json\/wp\/v2\/categories?post=58"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/andrewli\/wp-json\/wp\/v2\/tags?post=58"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}