Well let me start off by saying soccer is kind of my life… I wake up in the morning go directly to ESPNsoccernet.com and check the daily news, at lunch I check the news again because its usually nighttime in Europe… I check the news and anything about my favourite teams at least a few times through the day… mainly when I’m bored and cannot think of anything else to do (yeah i should probably be doing homework or reading for class but sometimes you just cant do that stuff).
Anyways there is this ad I saw during the World Cup that I really really liked… apart from the fact that it was 3 minutes long. It was Nike’s official ad campaign. The ad shows the world best soccer players all playing for their respective countries and scoring game-changing goals or making HUGE saves… it then fast-forwards to them being idolized. For instance Cristiano Ronaldo scoring a great free-kick goal… then it fast forwards to some town in Portugal erecting statue of him and having a movie of C. Ronaldo. The ad goes through several players and lasts for 3 minutes. I think it is a very interesting marketing campaign because they used some huge names, not just in soccer, they have Roger Federer in it.
The only problem… the ad is 3 minutes long. You start to stop paying attention to the advertisement because they just keep it going for so long… the only thing that makes you want to continue is because they have actually used the biggest names and have made the advertisement so glamorous with CGI editing and what not.
Anyways I thought you’d all enjoy this. Hope you do