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Trance and Fist Pump Music

So since one of the newer crazes out right now is Jersey  Shore and House “Fist Pump” Music I thought I would show you of one my favorite blogs that I visit.

I generally don’t look at peoples blogs for music however this blog is just incredible!

www.fistpumpmusic.com

I really like this blog because it doesn’t talk about a lot of the rabble you read on the net. Instead it gives you something for free! I think most people really like websites that give you stuff for free! In this case its downloading music and mixes from different DJ’s from around the world. I believe that a few people run this blog together and they have created quite a great blog! Here you can download the song and state whether it was an “Instant Hit” or “total trash”

Some of my favourite songs are on here and some of my favorite DJs I found on here! Its great because its not just the mainstream stuff that everyone hears when they go to Caprice… or Venue… Its underground stuff and very exclusive stuff from Europe… aka the place for the best trance and house music!!!!

I think a lot of younger people enjoy House and Fist Pump type music because of the lifestyle portrayed on the Jersey Shore! Its all about partying and “hooking-up” and drinking! Although its not the most practical life, these tv stars have marketed their lifestyle to us! And in a way many people want to emulate their lives in the same way. This however cannot work… I particularly like to let “The Situation” live the Jersey Shore Guido lifestyle and  I will live mine!

Even though his lifestyle and sense of clothing is a bit too much for me, I do really love the music he listens to. DJ Pauly D is one of my favorite DJs and Ive heard him DJ twice now! House music and Trance is just at a new level of music! Its really loud and has to be heard with good deep bass to be really appreciated but it really is amazing! Its not pioneer music thats going to change the world! But everytime I listen to a good Trance song I get overly pumped up and am in a much better mood, or I use it to relax and calm myself  down. It depends on the kind of song! AND NO IT IS NOT TECHNO! Techno is more rowdy and crazy! And has a strobe-light feeling to it, with those glow-in-the-dark tubes. Trance and House are more relaxed!!!

Just thought I’d educate you on my favorite music!

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Rogers!! HOW I LOATHE THEE!

I was reading a fellow classmates blog recently and realized that I am not the only one who hates Rogers!

https://blogs.ubc.ca/morris91/2010/11/11/rogers-and-false-advertising/

A while back I was having major issues with my Iphone 3G! Yes wonderful that it was, it was constantly dropping my calls and the battery just plain sucked… Well anyways it was still under warranty and Rogers technically had to replace it! Now they claim to carry a guaranteed warranty with a loaner phone to help you out! Well seeing as how I had a Iphone 3G with a data plan… one would expect to receive a loan phone with similar capabilities as my Iphone… all I really wanted was a phone that I could search the internet on… I’m not talking about those old phones with a junk mobile browser… I wanted a phone with an Edge network at the least!

Well when I called Rogers and told them what I was first informed when I signed up with my plan they said “Yes sir you will be given a temporary phone to use while your Iphone is repaired” When I went to the Rogers store I gave them my phone and they gave me a junk phone!

One that kind of looks like this… Minus the sweet design and fancy buttons on the top… I was a little confused… I was expecting a nicer phone…

Rogers markets themselves by telling their customers they have the best Customer Service… well when I called Rogers I was given the worst customer service… the CSR on the phone was not sympathetic and did not seem to care…

This seems like a lot of ranting and talk… well it took them 2 weeks to fix my phone and finally after another week I was received it… I was without for Iphone for 3 weeks…

Now youre probably thinking… “oh big woop… poor me…” Well yes thats fine… its not a big deal except that my plan costs me nearly 95$/month! And I could not use about 45$ worth! SO I CALLED ROGERS TO DEMAND A REFUND ON MY PLAN!

They say sorry… I start to tell them about how they call themselves a great customer service company… When in doubt all they are is a really good marketing company! With all their flashy and smooth commercials they convince people to sign contracts with them claiming “We have the best network in Canada”… well I now have an Iphone 4 and let me tell you I DONT GET RECEPTION IN MY ROOM! and I used to with my Iphone 3G. I highly doubt the Iphone 4 has worse reception than the 3G… therefore it must be a Rogers problem… because the only thing that has changed is the phone… and it has been upgraded to a better one!!

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Product (RED)

Getting back to Cause Marketing and Product (RED)

This is the RED (Starbucks) ad campaign.  I really like this ad because its simple, it causes you read not just listen and watch and well Product (RED) is really doing a good job, trying to help people around the world.

I don’t particularly like Starbucks coffee so I wish Cafe  Artigiano would endorse Product (RED) as well… because then I can buy Artigiano coffee, which is 10,000X better… (I may be a little biased though seeing as how I worked there for a  while) and know I’m giving back to someone less fortunate.

The problem most people have with Product (RED) is that the price  jumps a little, and God forbid someones coffee goes from 5.50 to 6.25…

I think that if we all watch this ad campaign and learn what exactly Produt (RED) is, we will start to understand that that extra 75 cents is actually going to someone who really needs it!

To give you an idea… I did a little bit of research

Product RED goes to help fight AIDS and HIV in Africa.

In 2007 88% of the worlds HIV and AIDS and 92% of all HIV/AIDS-related deaths occurred in Africa. HIV/AIDS kills 6,500 people every day in Africa. Product (RED) was set up by Bono and The Global Fund to Fight AIDS, Tuberculosis and Malaria. The Global Fund sends 100% of its Product (RED) dollars straight to Africa to help fight AIDS/HIV. Since Product (RED)’s introduction it has generated $150 million and has helped more than 5 million people in Africa fight HIV/AIDS and give them one more day to enjoy on this earth.

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Random Marketing Stuff

Cause Marketing

Just a quick note today on something different from Axe and Old Spice

So I decided to shift topics a bit this week. For my Comm 486W: Business Writing class we had to do an essay on a social issue that a company should try to get involved in. The topic I decided to write about was Product (RED) and how it can better an advisory company. I learnt that Product (RED) is used by many companies as a cause-marketing technique.

Cause-marketing to me seemed like a great idea because it allows companies that earn profit to cooperate with non-profit organizations to benefit both companies. In the case of Product (RED): Product (RED) is a non-prof that helps fight AIDS, HIV and Malaria in Africa. Gap or Nike buys into the Product (RED) campaign and sends a portion of their profit to Product (RED), this shows that Gap or Nike are involved in social issues around the world. Product (RED) in return increases their brand awareness and popularity by associating itself with extremely successful companies such as Nike, Apple, Gap, Hallmark, Starbucks, and Dell. They essentially have some company that has joined in on its campaign in every sector of business and merchandising, thus allowing their brand to seriously grow.

This seems like a great idea right? Well the more I read into the facts about cause-related marketing, the more I found out it wasn’t the best thing! Everywhere I read the words Tax Deductible and marketing ploy were thrown across the screen!

I will post more on this cause-marketing ploy and tactics as I have to run for my marketing class!

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