In 2005, someone from Shop.org had a “eureka” moment. They saw the success Black Friday was for retail stores and wanted to create a shopping holiday of their own. And so, “Cyber Monday” was born. Since then, online shopping has…
Year: 2012
My Top 3 Favourite Features of HootSuite
In commemoration of eBiz UBC’s visit to HootSuite this Friday, I thought I’d write a post about a few of the things I love about HootSuite. To make it more relevant to most people, I’ve only included features that are…
What’s the Secret to SEO?
Anytime I talk to marketing students at UBC, SEO seems to be that illusive, mystifying subject no one fully understands. But everyone really really wants to. It’s like Google’s that popular gal in school everyone wants to ask out, but…
How to Build Your Twitter Following
Diving into Twitter for the first time can be overwhelming. Where do you start? How do you get followers? In this post, we’ll be focusing on the second question “How do you get followers?”. And it’s a good one, especially…
The Easiest Way to Learn Web Development? (My Review on Treehouse)
Last month on my Twitter account I mentioned that Treehouse was having a scholarship giveaway . Well, the results are in and they ended up giving away 5000 Gold Memberships to students across the globe. Fortunately, I was won of…
Is Pinterest Right for Your Business? [Infographic]
Ah Pinterest, the social media darling of 2012. How you’ve been able to keep my girlfriend busy for two hours a day, I’ll never understand. I’ve decided not to ask many questions. I just want to know, is that unbridled…
2 Basic Metrics for Beginners to Know in Google Analytics
Google Analytics can seem like an intimidating piece of software at first glance. The amount of data it accumulates is amazing and daunting at the same time. For beginners, it’s helpful to focus on just a couple things before expanding.…
A Marketers Guide to Reddit [Infographic]
Most of you are probably thinking the same thing. What is Reddit? I mean, I know my 16 year old brother (and 22 year old friends of the same maturity level) visit it about 10 times a day. But why?…
3 eMarketing Blogs That Kick Ass
Socialmouths is one of the most popular social media blogs today, and for good reason. Posts are incredibly useful, interesting and easy to read. One of their latest posts – “The Only SEO Strategy That Works (Cutting Through the Bullsh*t)”…
How Important is Having a Mobile Website?
We’ve all experienced it: you visit a company’s website and find yourself looking at text – each letter no bigger than a pixel on your screen. The problem is clear: the site hasn’t been optimized for your mobile device. According to Forrester Research,…
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