How Important is Having a Mobile Website?

We’ve all experienced it: you visit a company’s website and find yourself looking at text – each letter no bigger than a pixel on your screen. The problem is clear: the site hasn’t been optimized for your mobile device. According to Forrester Research, over 25% of online searches will be made with mobile devices by 2015. So the question is, why aren’t more websites optimizing themselves for this shift in usage? Have you prepared your site to be viewed on a mobile device?

If you haven’t yet, you’re not alone. Last year, Brafton reported that 90% of websites aren’t yet optimized for mobile. If you’re focusing on SEO at all and aware of traffic coming from mobile devices, it should become a clear focus in your online marketing efforts.

Here are 9 great tips by Social Media Examiner to get you started and thinking about what your mobile optimized site can look like. What do you think about optimizing for mobile? Should it be an important part of your company’s online strategy?

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