Ah Pinterest, the social media darling of 2012. How you’ve been able to keep my girlfriend busy for two hours a day, I’ll never understand. I’ve decided not to ask many questions. I just want to know, is that unbridled power good for marketing the latest and greatest? Should every business be pinning 2 hours a day?
After stewing on it for a few days and doing some research, I think I’ve started to develop an answer. If you sell products falling within the following categories, you should 99% absolutely be pinning away:
- Arts
- Accessories
- Clothing
- Landscaping
- Design (Interior or Graphic)
- Photography
1. Do you have kick-ass, professional, attractive photos of your business/service/product that would be of interest to your target audience?
2. Is your target market women between the ages of 18 & 44?
3. Are you constantly coming up with great new photographable/image based content?
If you answered “Yes” to all four questions above, do yourself a favour and click here to setup a Pinterest Business account. Here’s a quick compilation of guides to get you started, as well as a wicked blog post by Jeff Bulas. I’ve also included an awesome Infographic by Buzz Referrals. Happy pinning!
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