As an example, The Canada Business Hall of Fame recognizes business leaders whose accomplishments directly benefit society. Each year, recipients are recognized for their contributions to better society.

To that end, society at large benefits from good business by way of corporate social responsibility, charitable giving, and the goods and services that the people so desire.

Some entrepreneurs whose business models encompass social connectivity have experienced unprecedented returns. This relatively new industry has provided man with what is to be one of his greatest psychological needs: meaningful relationships. On that vein, companies like Skype and Facebook and their contemporaries are, perhaps, so successful in that they sell themselves by fulfilling an innate desire for we the users to connect across space and time.

In short, an entrepreneur has the ability to change the way things are and in so doing, change the way things are done.