In class earlier this week we viewed and discussed a Lamborghini commercial for one of their latest models, the Reventón.  The commercial successfully created a feeling of exclusivity, making viewers feel that few achievements were less attainable than the ownership of this particular car.  I followed the class discussion, but one point was made near the end that I do not totally agree with.  The claim was made that the target market of this commercial is the incredibly small number of consumers who are in the market for this vehicle.  I would argue that while there are only a small number of people who have the resources to purchase the Lamborghini products themselves, the commercial advertises the brand as a whole.  I think that the target market for this commercial goes beyond potential buyers and seeks to appeal to a much larger subset of the population.  Fans of the company and aspiring owners will view and appreciate this avertissement and proceed to facilitate augmentation of Lamborghini popularity.  The phenomenon of having young people and car lovers around the world talking about a brand is potentially as valuable as the sales of a product itself.  This is why I think that the target market for this particular commercial reaches beyond the small number of potential buyers.