For Comm 296
I was beginning to wonder when I would get the chance to blog about the AMC television drama Mad Men, since after all it is about advertising in New York during the iconic 1960’s and this is a marketing blog. The drama usually commences shooting at the end of winter/early spring. However after much hold […]
Being an avid Hockey fan for over 10 years, I found it appropriate I should blog at least once on something interesting that’s related to both marketing and the NHL. Last week, one of the most horrific plays I’ve ever witnessed took place in a game between the Boston Bruins and Montreal Canadiens. 6 foot […]
I recently came across a blog post by Beverly Cheung, Apple’s “Us Vs. Them” Approach. The post describes Apple’s marketing tactics that they’ve used since the inception of the Macintosh computer in 1984. The tactic described is something called an “Us vs them” approach, where Apple markets its product as something that is hip, cool, […]
I recently read Cyrus Cheung’s blog post about music being a form of branding. The blog post mentions the importance of using theme music for TV shows in order to brand them and build brand recognition. Catchy theme songs and jingles will not only help the audience/consumers suddenly remember a TV show but in general, […]