Archive for March 4th, 2011

Jingle Jingle

Friday, March 4th, 2011

I recently read Cyrus Cheung’s blog post about music being a form of branding.  The blog post mentions the importance of using theme music for TV shows in order to brand them and build brand recognition.  Catchy theme songs and jingles will not only help the audience/consumers suddenly remember a TV show but in general, […]

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