Andrew Li's Blog

I recently read Cyrus Cheung’s blog post about music being a form of branding.  The blog post mentions the importance of using theme music for TV shows in order to brand them and build brand recognition.  Catchy theme songs and jingles will not only help the audience/consumers suddenly remember a TV show but in general, will help consumers remember and recognize a certain product or company.

Jingles are just as if not more important for a company’s brand than their logos and slogans.  Jingles will often stay imprinted in the minds of consumers a lot easier than logos might. Thus making them more recognizable.

Two famous examples are from Intel, and McDonald’s.

Here, the famous I’m lovin’ it tune created by McDonald’s. When consumers hear this jingle whether with a commercial or on the radio, they instantly think of McDonald’s the company.

And here, the famous Intel Inside jingle that’s been used since the production of the first Pentium Processor in the early 1990s:

Both jingles have become two of the most recognizable over the past few decades and are just as important to both respective companies as their trademarked logos.