Archive for March 10th, 2011

Re: Apple’s “Us Vs. Them” Approach

Thursday, March 10th, 2011

I recently came across a blog post by Beverly Cheung, Apple’s “Us Vs. Them” Approach.  The post describes Apple’s marketing tactics that they’ve used since the inception of the Macintosh computer in 1984. The tactic described is something called an “Us vs them” approach, where Apple markets its product as something that is hip, cool, […]

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