Political Marketing Campaign

by Andrew Li ~ April 6th, 2011. Filed under: Comm 296.

Since 2008, when the last election took place, it seems like every couple of months there is mention of a possible Canadian Election. This time around, after a budget vote of non-confidence a couple of weeks go, the usual probable election will become reality on May 2nd when Canadians will go to the polls and select a MP for their riding once again.

With the onset of a Canadian election comes an influx of political ads both for informing voters, and attacking other parties. On the first day of the official campaign, the Canadian Liberal party released a few ads, one being:

Another, that was made by the Conservatives a while earlier also seems to be prominent commercial being played on airwaves:

YouTube Preview Image

Personally, I don’t know what the Conservatives are trying to accomplish as the ad probably does more harm for themselves than it does for the party they are attacking. At the same time, the Liberal Party is not innocent in launching ad campaigns as they too have created attack ads against their conservative counter-parts.

At the end of the day, when we live in a society where everyone has an equal chance at running for political positions, parties need every advantage they can get. If planting candidate posters and signs on voters’ lawns is not sufficient, then maybe attack ads will give them the slight advantage, but then again maybe not.

Leave a Reply

Spam prevention powered by Akismet