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Since 2008, when the last election took place, it seems like every couple of months there is mention of a possible Canadian Election. This time around, after a budget vote of non-confidence a couple of weeks go, the usual probable election will become reality on May 2nd when Canadians will go to the polls and […]
I was beginning to wonder when I would get the chance to blog about the AMC television drama Mad Men, since after all it is about advertising in New York during the iconic 1960’s and this is a marketing blog. The drama usually commences shooting at the end of winter/early spring. However after much hold […]
Being an avid Hockey fan for over 10 years, I found it appropriate I should blog at least once on something interesting that’s related to both marketing and the NHL. Last week, one of the most horrific plays I’ve ever witnessed took place in a game between the Boston Bruins and Montreal Canadiens. 6 foot […]
I recently came across a blog post by Beverly Cheung, Apple’s “Us Vs. Them” Approach. The post describes Apple’s marketing tactics that they’ve used since the inception of the Macintosh computer in 1984. The tactic described is something called an “Us vs them” approach, where Apple markets its product as something that is hip, cool, […]
I recently read Cyrus Cheung’s blog post about music being a form of branding. The blog post mentions the importance of using theme music for TV shows in order to brand them and build brand recognition. Catchy theme songs and jingles will not only help the audience/consumers suddenly remember a TV show but in general, […]
There’s nothing like a warm cup o’ joe to wake you up every morning, especially during the Canadian winter months, which seem to last forever. Among the many individual coffee shops, and Blenz and Starbucks franchises, is an iconic Canadian force in the coffee market, Tim Hortons. For a 25th straight year, Tim Horton’s annual […]
The troubled Olympic village condominiums that seem to be talked about every week in local news are once again being put up for sale. The difference this time around: an average price cut of 30%, and a name rebranding. What was once called the Olympic Village with 70% unsold units saw 128 units sold in […]
In continuing with ruling the Internet, facebook’s new “Facebook Deals” entered the $10-billion online coupon market, most recently offering the service free of charge to Canadian retailers. Facebook Deals work in conjunction with Facebook Places, where users “check in” to specific locations using their smartphone. By “checking in” online for certain stores like H&M that […]
In an attempt to reclaim a stake hold in the handheld gaming market, Sony recently introduced a successor to their PlayStation Portable, named “Next Generation Portable” or NGP. The new device features a 5 inch LED touch screen, motion sensors, two cameras and 3G network access. Sony’s main competitor, Nintendo is also set to release […]
In recent business news, it’s been well established that the American discount retailer Target has purchased over 200 of the Canadian born Zellers stores. With plans of expanding into Canada and outside of the US for the first time, Target is set to convert the 200 plus Zellers stores into its discount retail outlets so popular […]