– A response to Simon Montlake’s article “The Middle Way: Inside Lenovo’s Bid To Build A Better Tablet”

On Aug 29, 2013, Lenovo launched its first tablet product, Lenovo Yoga Table, which indicates that the PC giant is completely competing with its other competitors, like Apple and Samsung.

Lenovo Yoga Tablet (Youtube Video)

Nowadays, customers’ taste change very fast, especially in electronic devices markets. In order to win from the intense competition, companies have to keep on innovating their products and technologies and launching new products with fast speed. Market pioneers always have slim chance to take up bigger market share easily by increasing customers’ switching cost. In this respect, Lenovo is a laggard as Apple has launched its iPad 1 in 2010 successfully.

However, it is never too late to catch up if you know how to. Out of all the tablet followers of Apple, every one of them failed except Samsung. Therefore, companies must make sure they are on the right track. The once innovation leaders, like RIM and Nokia, all failed to sustain their competitive advantages by mistakenly estimate the market trend.

Mr. Simon Montlake has analyzed Lenovo’s business strategy on tablets in Forbes (http://www.forbes.com/sites/simonmontlake/2013/10/30/the-middle-way-inside-lenovos-bid-to-build-a-better-tablet/) and he thinks that Yoga tablet’s design is neat and attractive, but he is not so sure about the success of this new tablet. I totally agree with him. From my perspective, Yoga Tablet looks really charming in its video. Plus the technical features also make me believe it will be a reliable tablet. However, I still will not buy it. Simply because I have no opportunity to try it before I make any decision. I think many people will have same ideas as mine. So I strongly suggest Lenovo starts launch its experience stores in the world since they start to have such a wide and deep product mix.