This course gives me the basic marketing knowledge that I am supposed to learn about. I find it very interesting and useful for my future career. It is not only helpful for my upcoming job searching, but also gives me the tool to choose what sort of business I should start if I want to launch my own business in the future. By the way, it is not the first time that I say that I love Rui’s lecture.

For the lecture listening, I should have been more prepared. I always try to come to the class on time and sit in the front. However, listening to Rui’s lecture and taking some notes have been the only two things I have done in the lecture. In fact, I think I should have read the chapter before the class so that I can think more critically in the class and raise some more meaningful questions.  Now I am reading the book as a way to prepare for the final. I hope I can make it up, and I am sure I still need to read the book (or similar book) one more time.

For the video filming experience, it was full of fun indeed! I was not so excited about this project in the beginning. However, it turned out to be very interesting and I enjoyed the filming and acting experience. If I have to reflect anything, I wish I could make everyone prepare the script and other issues completely well before filming so that we could save time on the filming. Anyway, I still enjoy it.

Lastly, I want to thank UBC for giving me the chance to have the minor degree in Commerce, and I want to thank Rui for his time and efforts for this course.

Andy Ye

Just read John’s blog (https://blogs.ubc.ca/jtran007/) and I totally agree that co-branding project will have some extent of risk, but it is worthwhile trying the new project after serious marketing research.

Successful Co-branding is not about just creating a new brand or product. Instead, it must be something that has the characteristics and spirits from both of the two brands. In John’s blog, his favourite co-brand is the Oreo-DQ ice cream. Both companies are successful without each other, but both of them give their unique charm to each other to create this beloved ice cream. Oreo offers its popular flavor to DQ and DQ provides its well-known ice cream.

An even more phenomenal co-branding is the cooperation between credit card companies and other companies. VISA cooperates with Visa to offer customers the Target Red Card. Customers can get 5% cash back by using this card to purchase in Target. Both VISA and Target get their brand images expanded and sales increased. This kind of cooperation can be found in almost every single large superstores and department stores.

The latest one I saw on TV was the cooperation between NHL and Scotia Bank. Fans can get ScotiaHockey Reward point for purchasing on ScotiaHockey NHL card which can help them get NHL merchandise and game tickets. For companies, Scotia Bank gets its sales boosted and NHL gets  its brand awareness expanded. What a win-win cooperation!