Heinz has long been existed in most of households with its invincible ketchup for approximately 140 years . It is now not only focusing on providing sweetness to people’s kitchen but also to our planet. It is a positive phenomenon for consumers for a company in dominant position in market to join the trend of sustainability although it might seem as a strategy to maintain its brand reputation.

Heinz acquired several titles as a ‘green’ company from 2008 to 2009 with it’s explicit results by being rated as a sustainability leader by Dow Jones Sustainability Indexes (DJSI), ranked among the 50 most environmentally and socially responsible companies in 2007 and etc.

As seen in the table above, Heinz has shown visible progress of sustaining our environment and it is astonishing even in numerical values. With the development of technology nowadays, Heinz has also adapted with the PlantBottle material which is produced through an innovative process that turns natural sugars found in plants into a key component for PET plastic since 2011 and is planning to increase quantity of it.

With consumers acknowledgement of company’s good will, company and consumers both will be able to contribute to the sustainability of environment.

References

http://www.heinz.com/sustainability.aspx

http://www.airbestpractices.com/energy-manager/sustainable-manufacturing-news/heinz-sustainability-goals-and-results