Susan Minjee Kim‘s blog post about product placement attracted my attention reminding me of negative cases especially in films and videos at the same time. Although Product placement is one of the greatest ways to appeal the product to potential consumers, overuse of it will only irritate and provoke the audience furthermore undermine the artistic value of the film or video.

Nowadays, with development of technology, it is able to insert image of product into a film after it is actually filmed. I carefully guess that product placement is going to grow rampant. I am not anti product placement but one thing I would like to see is consistency. It is inevitable to have ‘things’ in the set of films or videos; however, companies should advertise their products in the right time and right place.

References

: http://brandsandfilms.com/2010/11/does-the-worst-product-placement-exist/

http://shine.yahoo.com/work-money/10-worst-examples-of-product-placement-on-tv-1888739.html