TOMS, a company that matches every pair of shoes purchased with a pair of new shoes given to a child in need, has been successful in its One for One campaign. The movement quickly expanded beyond shoes. Myscokie, the founder TOMS and the person behind the idea of One for One model, realized the model could serve other needs and launched the TOMS eyewear. With every pair of eyewear purchased, TOMS helps give sight to a person in need. Through increasing its Corporate Social Responsibility by its “One for One” campaign, TOMS differentiates itself from other major shoe companies. 

Companies can create shared value by creating societal value. There are three distinct ways to do this: by reconceiving products and markets, refining productivity in the value chain, and building supportive industry clusters. TOMS creates shared values by offering shoes with sustainable and vegan materials. Even  the shoe boxes are made from 80% recycled post-consumer waste and are printed with soy ink.