Selling in store and online

How does retail businesses sell their product? If the business sells its product “only in-store” then the businesses is falling behind and will be losing quite a large percentage of potential customers. Consumers, nowadays, expect these in- store and online options when they shop and if not given so, the customers will most likely going to switch to a more tech-savvy competitor.

Joah Boaz, managing director and co-founder of digital marketing agency Direct Agents, said “the two worlds have merged.” What this means is that the consumers today use both the retail stores and internet to make a purchase. Some consumers go into stores, evaluate the products and buy online, or research online and go into the stores for purchase. Even a recent research done by UPS showed that 40 percent of today’s shoppers use a combination of online and in-store interactions to complete their purchases.