The Various Android Operating Systems
As someone who enjoys their Nokia phone, running Windows 8.1, I have never felt like making the switch to the “trendier”, overrated iPhone. When it comes to Android devices however, specifically Samsung’s, I have always wanted to give one a try. One of the things that turned me off about androids though was the fact they have so many damn operating systems. Not to mention the fact, google enjoys giving the OS’s ridiculous names such as “Jellybean”, “Kitkat” and “Ice-cream sandwich” with the latest to be released, known as “Lollipop”. Although the latest update may not fail in completing a customer job, as discussed in class 8, it does continue the trend of confusing consumers. Personally I find the variety of phones running different Android OS’s confusing and overcomplicated. When I go to the store to look for a phone, I want to be able to make a decision without having to research if “Gingerbread” is older than “Jellybean”. Secondly, with all these OS names running around, it’s harder for Android to establish a brand identity. For example, if I were to say iOS, most people would know what I’m talking about. When I say Kit-Kat, most people would think about the delicious chocolate wafer and not the Android OS. I recommend that Google create a better brand identity for their Android operating systems so that it can be instantly recognized by consumers. Otherwise, I may have to tell friends that my new phone runs on “Lollipop”.
Picture Reference: http://www.mygadgetsinfo.com/search/label/Android%20Operating%20system