We use social media with one particular goal: we want to be seen and heard. I believe that the only reason why online networks were created had been a human characteristic which just a few people are able to admit – the voyeurism. The desire to know everything about everybody brought crowds on social networks. Advertisements, famous people’s pages or political parties’ campaigns just followed these crowds.

Yesterday, I came across the story about a man from Prince George who was found dead in Boston. His family is now using the social media to collect money for his repatriation. I can reconcile myself to their blog but their Facebook page has crossed the border of ethics. However it might sound hard I am asking: is it even normal that his family has time and mood for adding photos of their dead son, writing posts about his death and answering to all condolences? In my opinion this usage of Facebook is just wired! But let’s move to more enjoyable and natural use of social media…

Czech people are after less than 3 years again in the maelstrom of election campaigns. Mr. Karel Schwanzenberg and his conservative party TOP09 together represent strict and non-populist opinions and aim mainly to young people in our political fight. Karel’s pubbing with students, awesome tags, truly friendship with Vaclav Havel – this is just an example of what makes him so popular. Furthermore one never knows what he will come with. A sudden and huge design change has taken place on the TOP09 website this afternoon. Everyone thought that hackers had attacked the website until TOP09 spokesmen explained that the change was a part of their campaign. Look at the pictures below and consider how crazy the change is:

The news about possible hacker attack has become a viral immediately and has brought wide attention to the party. Nobody would have believed that TOP09 is able to do such an unconventional and unpredictable step. But after all, steps like this one are the connecting link between young people and TOP09.

Well, my advice for today sounds: During doing your marketing online, do not be afraid of being controversial or sometimes even odd. Let people be surprised by your online behaviour. Your steps might become unforgettable for them. But remember (not just moral) borders!