If you are interested in politics in central Europe, you can check out the situation in my homeland where communist party gets enough votes to be the third in parliamentary elections. I will just save many years of my life not getting mad about that neither discussing how bad the situation is. Anyway I have already provided you with the insight into using social media in the campaigns in the previous entry. But another lesson for political campaign is:

“Even though your social media campaign is the best among others, it does not ensure your success. Different people (internet users as well as non-users) are keeping your fate in THEIR hands, it is purely up to them whether they will vote for you or visit your webpage or enter your store.”

Dear Mr. Schwarzenberg, let me advice you something. You already captured young people through social media at the beginning of 2013 when presidential election campaign took place. They already loved you, they were prepared vote for you in parliament elections since you lost the presidential ones. It was time to focus more on people who does not use internet so much and who hears more on the offline campaigns in recent weeks. These people were probably CSSD’s and communists’ voters. Smart combination of the online and offline campaign could have gained more seats in parliament for your TOP 09 to the detriment of communist party. I bet there will be new opportunity for doing that once the winners become losers in their after-election negotiation, no government is created in next weeks and new elections will be needed.