Today, individuals are widely exposed to social media such as Facebook, Twitter and YouTube through the help of Internet. Internet has undoubtedly created a whole new dimension to the operations of business. It has become a hotbed for innovative ideas and business opportunities. And Michelle Phan, a 27-year-old makeup artist who foresaw the potentials of Internet, has successfully transformed herself into yet another ferocious Internet entrepreneur.
“For $10 a month, you can still feel like you’re valued, and you can get something that empowers you to try something new,” said Phan, the founder of Ipsy, a monthly subscription of curated and luxurious sample makeups. Clearly, Phan has not only perceived the immeasurable influence of Internet has upon our new society and generation, but more importantly, the essence of value proposition. She realizes that the acknowledgment of customer’s belief is the key to building her loyal customer basis. Setting her foot in the highly competitive cosmetics industry, she is able to differentiate herself through the concept of “empowerment”, in which she unequivocally delivers the message of strong and powerful minds.
Her products are not commercialized, rather, they are customized products that sell deep into customer’s hearts.
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