Angela Qin's Blog

I was checking out my blog and realized all my previous posts are about girly things. I decided I need to change up my contents a little bit. At the start of the year I promised to read newspapers everyday (it hasn’t really happened) so I decided to look in Metro for this blog’s inspiration.

The article I found in Metro was actually ABOUT Metro.  Online article can be found here.

The first thing I want to talk about is the decrease in newspaper market. Other than Metro “all other newspapers in this market lost ground”. This is due to substitutes. We can now read the news online and it’s easier to find information more relevant to us.  Also there are many new entrants as the entry barrier for the newspaper business is not high. Overall there’s fierce competition between all newspaper productions.

Metro however is able to position themselves so they saw an increase in readers. They target a local community ex. Vancouver, and provide a fast read for commuters. Papers like the Province and the Vancouver Sun can be overwhelming. There’s so much information to read! Metro however packs everything nicely and just provides enough for a commuting trip. Their marketing strategy is also efficient. Since they want to target commuters, they hired workers to hand out newspapers at large skytrain line stations (that’s where I got mine actually). This provides easy access and a constant brand awareness of Metro.