This blog will deal with Corporate Social Responsibility.
Canada has been slow with CSR but jumped on the bandwagon in recent years. Businesses realized that having social missions will not decrease revenue but can actually increase their bottom line. 
Currently in Canada, Loblaws Cos. is #1 on the Social Responsibility chart. Loblaws is the largest distrubuitor in Canada and is responsible for No Name, Joe Fresh, President Choice products and more.
How does social responsibility help them be successful?
They recently launched a sustainable seafood commitment initiative. They want to have all their frozen, and fresh seafood to come from a sustainable source by 2013. For me as a consumer, that makes me think more highly of the company. When I buy products, I can feel empowered because I am helping the environment by eating products made from sustainable sources. Also, I feel the company cares for it’s consumers because they want to sell only the best quality products.
In general, CSR can benefit a company in several ways.
First, the employees might feel more empowered by the organization’s mission and goals. This will reduce turnovers and will help develop a coherent work culture.
Second, a company that has many social responsibility initiatives will be seen more positively. Having a scholarship fund or a kids camp program will help the company seem more caring.
Lastly, it can serve as a point of differentiation. Like we discussed in class with the Body Shop and their initiatives, businesses can differentiate themselves with CSR missions and goals.
Overall, CSR will benefit the company itself as well as the community at large. There’s no reason to not participate in it!
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