Nowadays, more and more companies are committed to certain societal issues. As stated by the goodpurpose® study: “…values are the new currency; Purpose is the new paradigm”.
Companies such as Save on Meats shows its engagement with the community by contributing to various organizations such as Atira, PLEA, the Greater Vancouver Food Bank, the Vancouver Community College, the Developmental Disabilities Association and many others. Save On Meats’ philanthropic activities do not only involve providing free food, but also offering employment opportunities, giving free cooking classes and fundraising.
Abbott Laboratories, a healthcare company that owns brands such as Ensure, Glucerna and Similac, has a foundation that carries out several projects for the benefit of the community too, one of them is the Ultra Rice Nutrition Project. Working together with an international health organization (PATH), Abbott provides the rice consumer population in India with the nutrients they need.
Since “87% of global consumers believe business should place equal weight on societal issues and business issues” creating shared value should be a priority for every company. Moreover, contributing to the well-being of the community or the environment will bring many benefits to a company by attracting new potential customers.
References
(2014). Retrieved October 17, 2014, from http://www.abbottfund.org/
(2014). Retrieved October 17, 2014, from http://www.abbott.com/our-products.html
(2014). Retrieved October 17, 2014, from http://saveonmeats.ca/community-partners/
(2014). Retrieved October 18, 2014, from http://www.path.org
Blotter, J. (October 14,2014). Retrieved October 18, 2014, from http://www.fastcoexist.com/3019856/10-ways-todays-purpose-driven-brands-can-bring-their-core-values-to-life
Graph. Retrieved October 18, 2014, from http://www.abbott.com/abbott-citizenship/upside-in-action/the-wonder-grain.html
Photograph. Retrieved October 18, 2014, from http://www.westender.com/news/save-on-meats-faces-multiple-lawsuits-1.1359477