Feb 06 2012
Pepsico advances past Coke?
The battle between Pepsico and Coke has easily been one of the longest and most talked about in terms of consumer products. I have personally always been a Coke person, and proved this during a blind Pepsi VS Coke test. However in terms of sustainable and ethical marketing, I think Pepsico has advanced substantially further than Coke has in recent years.
Both companies have started to be environmentally conscious and started producing bottles that were plant-based to be more green. Coke was the first one to introduce the PET((polyethylene terephthalate) bottle that was made from 1/3 plant based material. However, a couple months after Coke announced their innovation, Pepsico came out with a press release saying that their bottles will now be made from 100% plant-based plastic!
Pepsico has since then come out with more environmentally friendly products such as the first compostable bag for Sunchips (though the bag was so loud that they removed it from the USA and kept it for Canada) and powered some of the plant using solar power. They have also introduced green initiatives for their other products such as Aquafina, Naked Juice, Tropicana and Walkers.
Although there will be some aspects that Coke will win over Pepsico, they have lagged behind in environment friendly R&D and still continues to behind Pepsico to this day. Despite this, I will continue to a proud Coke loyalist! Perhaps they should consider a consulting project with CUS sustainability though.
Works Cited:
http://www.thecoca-colacompany.com/citizenship/plantbottle.html