{"id":75,"date":"2011-11-24T23:45:56","date_gmt":"2011-11-25T06:45:56","guid":{"rendered":"https:\/\/blogs.ubc.ca\/angustodd\/?p=75"},"modified":"2013-01-27T19:50:08","modified_gmt":"2013-01-28T02:50:08","slug":"product-placement","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/angustodd\/2011\/11\/24\/product-placement\/","title":{"rendered":"Product Placement"},"content":{"rendered":"<p>Cam Frick wrote a <a href=\"https:\/\/blogs.ubc.ca\/cameronfrick\/2011\/11\/21\/product-placement\/\">blog<\/a>\u00a0that talked about\u00a0Gordie Dutka\u2019s blog on\u00a0Product Placement. I always thought product placement was blatant and obvious, somewhat like this farcicle example in the movie &#8216;Wayne&#8217;s World&#8217;:<\/p>\n<p><iframe loading=\"lazy\" title=\"Wayne&#039;s World - Product Placement\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/8lgLYGBbDNs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Cam talks about the &#8220;Junior Mint&#8221; Seinfeld episode as product placement, and this is something I never even noticed. I began to think, if things like this had slipped past me, what else. And I relised that although product placement you do notice is effective, product placement you don&#8217;t is even more so. For example, when I think about the movie Transformers, I think about the blatant product placement of the yellow Chevy Camaro, however after doing some digging, I came to realise that there are many other products which &#8216;happened&#8217; to slip into shots. Ipods, HP computers, Porsche, eBay, USA today, Panasonic, Burger King, Cadillac, Hummers, GM, Apple, Pepto Bysmol, Furbys, Mountain Dew and X-Box 360 all make appearances. Don&#8217;t believe me? Take a look:<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=4LFQIoc49ZM<\/p>\n<p>But what other products have I been tricked into thinking were cool because of their parts in movies! Were the Herbie movies VolksWagen ads? The scene in ET where the boy leaves a trail of Skittles, Will Smith driving his Auddi TT in IRobot, James Bond&#8217;s Aston Martin, the Dr Pepper can Tobey Maguire\u00a0learns how to shoot webs on in Spiderman, The Fedex plane or the Wilson ball in Castaway&#8230; are these all product placements?<\/p>\n<p>Product placement is everywhere, and usually you only see it till you start looking.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cam Frick wrote a blog\u00a0that talked about\u00a0Gordie Dutka\u2019s blog on\u00a0Product Placement. I always thought product placement was blatant and obvious, somewhat like this farcicle example in the movie &#8216;Wayne&#8217;s World&#8217;: Cam talks about the &#8220;Junior Mint&#8221; Seinfeld episode as product placement, and this is something I never even noticed. I began to think, if things [&hellip;]<\/p>\n","protected":false},"author":8584,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-75","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/angustodd\/wp-json\/wp\/v2\/posts\/75","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/angustodd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/angustodd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/angustodd\/wp-json\/wp\/v2\/users\/8584"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/angustodd\/wp-json\/wp\/v2\/comments?post=75"}],"version-history":[{"count":4,"href":"https:\/\/blogs.ubc.ca\/angustodd\/wp-json\/wp\/v2\/posts\/75\/revisions"}],"predecessor-version":[{"id":113,"href":"https:\/\/blogs.ubc.ca\/angustodd\/wp-json\/wp\/v2\/posts\/75\/revisions\/113"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/angustodd\/wp-json\/wp\/v2\/media?parent=75"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/angustodd\/wp-json\/wp\/v2\/categories?post=75"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/angustodd\/wp-json\/wp\/v2\/tags?post=75"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}